Best tool
to manage social media
Why should you pay for multiple social media analysis tools, when you can have just one?
SocialPylon is an ideal tool for companies, which are looking for a complex and responsible approach to social media analysis.
Management of all social media channels has never been easier. SocialPylon monitors, analyses and supplies innovative services, eg.:
Live SocialFeed or SocialCare - SocialPylon’s client service channel.
Few uses
of SocialPylon
Social media presence is a must nowadays. For many companies social media is the main communication platform. It is critical to use tools that allow effective communication management offering a client service on the highest level.
A timely reaction to a client’s comment is often crucial to maintain a customer-friendly image. SocialPylon monitors all comments appearing in social media in real time. This feature helps to reduce the outbreak of a crisis to a minimum and in the unlikely event of a crisis helps to control the escalation.
Manual tagging is a perfect feature for more demanding clients.
- Monitoring of social media channels in real time;
- Brand monitoring in social media, which guarantees a 100% success in finding comments concerning subject of interest;
- Manual comment sentiment and context analysis performed by an experienced team of moderators;
- Effective crisis management in social media;
- Live moderated social media feed with handpicked comments (with the possibility of choosing only a certain type of comments, eg.: positive); the feed can be placed anywhere on a website and be mobile responsive;
- Web monitoring based on keywords;
- Daily/weekly/monthly reports;
- Real time statistics;
- 24/7/365 moderation;
- Multiple language moderation;
Crisis
Management
“Social media crisis” is a fairly young phenomenon. Although, many still are not familiar with that phrase, for a company with a social media presence “social media crisis” constitutes a great threat. The escalation of one negative comment to a full-blown crisis can take less than an hour. Within of moments a company can lose the image that it has been nurturing for years.
Therefore, an early warning system is crucial. Thanks to the real time monitoring and the ability to react to potentially dangerous comments within of 5 minutes 24/7/365, the chances of a crisis outbreak are close to nothing.
SocialPylon is it’s people. By buying SocialPylon you pay not only for a tool, but also for a dedicated team of professionals, with the longest experience in their field in Poland, whose experience will minimise the outbreak of a crisis in social media.
The tool and the team, together, is your guarantee for success in social media.
Social CRM
You want to treat your social media fans like your clients, however you did not have the analytical and processing tools to do so? SocialPylon is the answer. Learn everything about your fans, create dedicated targeting campaigns for specific groups, reward the loyalty of your fans– make social media part of your sales channel.
Social Pylon treats each comment in social media separately. Sentiment, context and the demographics of the person, who posted the comment are only some of basic information that SocialPylon provides. More detailed analysis includes: engagement, reaction time, most active fans. SocialPylon stores all the above mentioned information about your fans (as well as other information such as: the activity of your fans on other webpages). The access to all this data is possible directly through SocialPylon. However, if needed, the data can be exported through API to the clients CRM system.
Customer Service
Users are more and more active in social media. In the service sector a yearly growth of 25% is noted among consumers asking through social media channels about product characteristics and product offers. Among our clients we noted a 30-45% increase in consumer inquiries in social media after fans realized the short time of reaction and the high quality of answers we delivered.
SocialPylon, thanks to the SocialCare system, enables you a live conversation with your followers. Consultants have information about all previous engagement of fans on a fanpage. This allows a better understanding of the customer’s attitude towards the brand and his or her previous experience.
The SocialCare System facilitates your customer service by adding another powerful channel of communication – social media. A quick response in social media often results in positive feedback from a happy customer and thus helps to build a positive and customer-oriented brand image.
SocialPylon actively supports sales and marketing. The main advantage of SocialPylon is the detailed sales segmentation, which aims at reaching a very specific target group during a marketing campaign.
The SocialCRM allows to launch a campaign dedicated to a certain group of followers, as well as, to monitor the results, including the conversions on the brands web-page.
What’s more, thanks to the SocialCRM’s mechanism of look-alike, it is possible to win over customers from groups, which are similar to our present customer base.
Moreover, the detailed segmentation of the campaign allows to measure ROAS easily. The measurement of the return of advertising spending is possible due to the precise knowledge about the cost of the campaign, the number of leads/conversion and finally how that is related to the sales. Another important feature is the possibility of measuring the conversion in social media channels and the ability to generate reports and analysis.
